Apparently, not having a marketing plan is the new norm. Well, maybe not so new. In fact, over the past 20 years or so, we've worked with some really big companies and not a single CMO or VP of Marketing had a written marketing plan for their brand or company. Is it just a sign of the times or our bad fortune?

Stakeholders aren’t your customers, they’re community assets. As a DMO, how do you prioritize community engagement?

As RTDs reshape the spirits landscape, the parallel to craft beers’ rattling of Big Beer is undeniably eerie. What Big Beer didn’t understand then was that the market share they lost were audiences searching for something uniquely different.

As a DMO, you rely on your stakeholder community to deliver experiences worthy of repeat visits and referrals. Yet, one of the biggest issues we’ve encountered is a lack of meaningful stakeholder engagement, knowing that they hold the key to visitor satisfaction. 

While we’ve been busy celebrating artificial intelligence, nature continues to quietly remind us how little we truly understand.

We all know Maslow’s hierarchy. Yet, even 80 years after Maslow broke down human motivation, most marketers still don’t get it.

Microtrends: those fleeting, viral moments that sweep across social media, have become the bread and butter of social media managers looking for cheap and easy engagements.

Embracing authenticity or AI advancements seem to be standing as opposing approaches for marketers these days.

Much of our client work focuses on crafting authentic brand voices. This week, maybe unsurprisingly, the new Deadpool and Wolverine movie got us thinking about the branding truths that lie behind the fourth wall.

It’s easy to cook up a viable strategy that suits today’s market. But what happens when a wrench hits your plans?

In their race for sales, digital marketers may be selling themselves short.

What started out as a conversation with our resident apprentice Georgie about the merits of brands supporting Pride Month, turned into a more meaningful dialogue about brand strategy.

Very recently, we had a conversation with a client who wanted to better understand why or how one of their ‘competitors’ was so successful on social media regarding engagement and transactions.

Between your own research and that of your stakeholders, you probably have a good bit of visitor feedback. You know to varying degrees what people like, and what could use some work.

"Trust the process" is a phrase often heard in professional sports and something we live by. Whether it's developing a new campaign, or consulting with a client on a new marketing CoE, a sound process bears results.

The media recently took aim at Wendy's talk of dynamic pricing, conflating it with Uber “surge pricing,” saying it will result in higher prices.

Too often, CEOs and their very capable executive teams, operating within siloed industries, lack a more universal depth and breadth of experiences. The result?

Goals are merely wishful thinking without strategies to achieve them @Freek_Vermeulen. Know the difference.

Does your strategy value Net Promoter Score (NPS)? Per @jmspool you may want to consider more reliable research. A worthy 15 minute read.

If You Don't Know Where You Are Going, Any Road Will Get You There.

With marketing, it’s pretty easy to convince yourself doing anything is better than waiting, especially in uncertain times. We would argue the opposite.