Finding Answers. We recognize that success is hard fought, and uniquely personal. Why Axis, born of experience, discipline and perspective, exists to foster better answers. We view Why Axis as a starting point towards material improvement, unencumbered by siloed thinking, competing agendas and uninspiring packaged solutions. We are a different kind of strategic consultancy. Real people with a sole desire to help companies and brands navigate from “what is” to “what could be.”
When You Have More Questions Than Answers.
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Dwayne Fry
FOUNDER/CHIEF STRATEGIST
Dwayne is a seasoned strategic leader with a keen ability to identify key insights from seemingly disparate data and marketplace conditions resulting in expanded opportunities for brands and their owners. Dwayne has created lasting strategies for notable brands such as Royal Caribbean, Lexis-Nexis, Wellcraft, Bacardi, Voltari Marine and more.
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Robert Shaw West
LEAD CONSULTANT/CREATIVE DIRECTOR
Robert founded The Republik, introducing a new era of agency/clients relationships built around accountability and shared outcomes. As a creative head, he is dedicated to ideas that are not just innovative but also demonstrate exceptional effectiveness when brought to life across all aspects of a client’s product offering, brand and marketing efforts.
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Kirk deViere
LEAD CONSULTANT/INTEGRATION DIRECTOR
Kirk deViere is an entrepreneur and business executive with an expertise in solutions that prioritize the customer experience and promote growth across a number of sectors including real estate, consumer products, and technology among others. He is a former U.S. Army officer and previously served as a N.C. State Senator providing an unequaled real-world perspective.
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Deepak Karawande
LEAD CONSULTANT/ANALYTICS DIRECTOR
Deepak is a seasoned business management leader known for building enterprise software solutions and platforms. He is adept at competiive landscape modeling, pricing products, defining licensing and metering strategies for both subscription and perpetual licensing models, having successfully fulfilled these roles for companies such as: NetApp, Dell EMC, Veritas and Symantec.
