Consistent Persistent

Written By Dwayne Fry

Words to the wise

Very recently, we had a conversation with a client who wanted to better understand why or how one of their ‘competitors’ was so successful on social media regarding engagement and transactions. So we took a harder look at the competitor’s social content, including their website, and concluded that they were not doing ‘anything remarkable’ compared to our client’s efforts.

But what we did find was that they were consistent in message and presentation across all accounts and website, always with a call to action worthy of the content. And they were also persistent. Posting as many as four times per day, with new, or updated content and no engagement drop off.

A reminder that so much marketing is about the basics. Stay the course.

Regardless of the economy. Regardless of trends. Be consistent. Be persistent.

 
Dwayne Fry

Dwayne is a strategic leader with a wealth of successful agency and client management experience. For the past 16 years he’s been a partner at The Republik, running the strategic side of this creative powerhouse agency. He guides clients to look critically at any given situation, ask tough questions and find the precise answers for their brands. His role is to research and evaluate business environments – monitor consumer trends and competitive sets – and develop insights for a brand’s successful positioning.
Dwayne has taken on an additional role: VP of Marketing for client, Voltari Marine Electric. In this position, he brings extensive experience working on well-known boat brands like: Triumph Boats, Glastron, Wellcraft, Scarab, Carver Yachts, Marquis Yachts and Bennington Marine.

https://www.linkedin.com/in/dfryrepublik/
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