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The Starting Point
Too often, CEOs and their very capable executive teams, operating within siloed industries, lack a more universal depth and breadth of experiences. The result?
Merely Wishful Thinking
Goals are merely wishful thinking without strategies to achieve them @Freek_Vermeulen. Know the difference.
Words of Wisdom
If You Don't Know Where You Are Going, Any Road Will Get You There.
With marketing, it’s pretty easy to convince yourself doing anything is better than waiting, especially in uncertain times. We would argue the opposite.
Best Defense Is A Good Offense
My mentor called it ‘the golden football.’ The lesson? Always play offense. Do your homework. Have a solid strategy and anticipate what others will do. Stay ahead of the market by making others react to you.
Psychology of Uncertainty
It's really not about hunches and luck. To quote Maria Konnikova, "what if he (you) had to bet on it?" Knowing what you don't know is a powerful advantage.
Don't Let The Future Pass You
Sometimes, it's not what people say about your business that matters but how they say it. And then how you react. Don't let the future pass you by.
Say No, Ask Why
Things get off track too often because we don't say "no" or ask "why" per @FastCoDesign and #MikeMonteiro.