Behind The Fourth Wall

Much of our client work focuses on crafting authentic brand voices. This week, maybe unsurprisingly, the new Deadpool and Wolverine movie got us thinking about the branding truths that lie behind the fourth wall.

Breaking the fourth wall brings the brand directly to your audience and if done well, fosters a conversation. Take Deadpool’s case: Reynolds turns the movie itself into a larger dialogue, making the brand feel personal, interactive, and nostalgic.

It’s a great reminder that sometimes, inviting your audience backstage is the key to strengthening your brand voice. By pulling back the curtain, you're not just showing off your brand, you're inviting your audience to be part of it.