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Dwayne Fry 7/14/23 Dwayne Fry 7/14/23

Marketing Is An Investment

Too few CEOs recognize marketing as an investment: "Net revenues up 48%, client assets up 39%, earnings per share up 80% from a year ago." Good read from @KimWhitler.

When Marketing Is Strategy

In our commoditized world, marketing can be the difference-maker per @NirajDawar.

Marketing Is Discipline

We’ve all seen the stats. CMOs have a shorter shelf life than ever. And for most, it’s not for a lack of ability or intention. So with all of our marketing classes, MBAs and best-selling gurus with quotable quips of wisdom, how is it that marketing efforts so often miss the mark?

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