Marketing Is An Investment

How One CMO Revamped Her Role by Kimberly A. Whitler and Ram Janakiraman

 

Too few CEOs recognize marketing as an investment: "Net revenues up 48%, client assets up 39%, earnings per share up 80% from a year ago." Good read from @KimWhitler.

Dwayne Fry

Dwayne is a strategic leader with a wealth of successful agency and client management experience. For the past 16 years he’s been a partner at The Republik, running the strategic side of this creative powerhouse agency. He guides clients to look critically at any given situation, ask tough questions and find the precise answers for their brands. His role is to research and evaluate business environments – monitor consumer trends and competitive sets – and develop insights for a brand’s successful positioning.
Dwayne has taken on an additional role: VP of Marketing for client, Voltari Marine Electric. In this position, he brings extensive experience working on well-known boat brands like: Triumph Boats, Glastron, Wellcraft, Scarab, Carver Yachts, Marquis Yachts and Bennington Marine.

https://www.linkedin.com/in/dfryrepublik/
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How Do People Decide

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Persuasion Isn’t A Stick