Marketing Is Discipline

MARKETING

Mar 13

We’ve all seen the stats. CMOs have a shorter shelf life than ever. And for most, it’s not for a lack of ability or intention. So with all of our marketing classes, MBAs and best-selling gurus with quotable quips of wisdom, how is it that marketing efforts so often miss the mark?

After all, the plan is thorough and sound. Yet somehow, selling the plan through the corporate gauntlet is more about survival than getting it right. We conflate feedback with direction. And cede expertise to personal agendas, office politics and fear of change. Becoming willing accomplices. Accountable to our own watered down plans.

You’ve convinced yourself. Now convince others. Overcome objections with conviction, confidence and yes, passion. Give others permission to believe your marketing plan is the answer you all need.

Dwayne Fry

Dwayne is a strategic leader with a wealth of successful agency and client management experience. For the past 16 years he’s been a partner at The Republik, running the strategic side of this creative powerhouse agency. He guides clients to look critically at any given situation, ask tough questions and find the precise answers for their brands. His role is to research and evaluate business environments – monitor consumer trends and competitive sets – and develop insights for a brand’s successful positioning.
Dwayne has taken on an additional role: VP of Marketing for client, Voltari Marine Electric. In this position, he brings extensive experience working on well-known boat brands like: Triumph Boats, Glastron, Wellcraft, Scarab, Carver Yachts, Marquis Yachts and Bennington Marine.

https://www.linkedin.com/in/dfryrepublik/

Marketing Is Discipline

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